This Startup Is Making Dumb Screens Smart
- 1 day ago
- 11 min read
Updated: 6 hours ago
Walk into a restaurant, hotel, retail store, airport, stadium, showroom, hospital, school, office lobby, or shopping mall, and you will see them everywhere.
Screens.
Menu boards. Kiosks. Video walls. Check-in displays. Event signage. Interactive panels. Retail promotions. Customer service terminals. Wayfinding screens. Smart displays mounted above counters, embedded in walls, sitting on desks, or connected to edge devices across physical spaces. For years, these screens have mostly been treated as digital posters.

They show content. They loop videos. They display menus. They run campaigns. They play slides. They broadcast messages. Sometimes they update. Often they do not. And too often, the process of changing them is slow, manual, expensive, fragmented, and disconnected from what is actually happening in the business.
But the world is changing.
AI is moving from chat windows into the physical world. Agents are beginning to understand context, respond to users, trigger workflows, connect to real-time data, and take action. The next frontier is not just AI that lives in a browser. It is AI that appears at the exact place where customers, employees, devices, and business operations meet.
That is the opportunity BRICKS is building for.
BRICKS is creating an agent-native operating system for the physical world, transforming screens, kiosks, and edge devices into AI-powered endpoints. Its platform enables businesses to deploy interactive, data-connected, AI-ready experiences across commercial spaces without rebuilding everything from scratch.
In simple terms, BRICKS is asking a bold question: What if every screen in the real world could become intelligent?
The Problem: Physical Spaces Are Full of Screens, But Most of Them Are Still Dumb
The modern business environment is increasingly digital, but the physical world still runs on fragmented systems.
A restaurant may have digital menu boards, POS systems, membership data, delivery app integrations, inventory updates, staff workflows, promotional campaigns, and customer-facing screens. A retail store may have product displays, loyalty programs, seasonal campaigns, in-store analytics, and sales associates trying to update content quickly. A stadium may have hundreds of screens showing live stats, crowd engagement games, sponsor content, and event information. A corporate showroom may need immersive presentations, interactive walls, and real-time product demos.
Each of these environments has the same basic problem: the screen is usually disconnected from business speed.
Marketing wants to change a promotion right now. Operations needs pricing updated immediately. Staff needs to react to real-time inventory. Customers need guidance based on context. A brand wants to launch a new campaign across multiple stores. A venue wants to sync screens across a large space. A company wants to connect data, AI, and customer interaction into one experience.
Traditional digital signage was not built for that level of responsiveness.
Many systems still behave like old media players. They are scheduled by time, not triggered by events. They rely on centralized servers that can be hard to scale. They require dedicated hardware. They are difficult for non-technical staff to customize. They often require engineers, designers, integrators, and operators to coordinate even simple changes.
That creates friction everywhere.
The screen may be digital, but the workflow behind it is often slow.
And as AI agents begin to enter business operations, this old infrastructure becomes even more limiting. If an AI agent can understand context and take action, it needs somewhere to show up. It needs a physical endpoint. It needs a screen, a kiosk, a device, an interface, and a connection to real-time business data.
That is where BRICKS becomes important.
BRICKS’ Solution: An Agent-Native Operating System for the Physical World
BRICKS is building infrastructure for a new category of computing: AI agents operating through real-world commercial devices.
The company’s current platform already gives businesses a no-code and low-code way to create interactive signage, smart displays, multi-screen experiences, and real-time data-connected interfaces. It includes a WYSIWYG editor, mobile content control, real-time data integration, fast deployment, and support for screen stitching across complex display environments.
But the larger vision goes beyond signage. BRICKS is turning screens into endpoints.
That means a screen is no longer just a surface for content. It becomes a live interface. It can respond to data. It can connect to cloud services. It can interact with users. It can become part of a business workflow. It can serve as the place where AI agents appear in the physical world.
For businesses, this is powerful because it makes deployment practical.
They do not need to build custom software for every store, every kiosk, every menu board, every edge device, or every customer-facing screen. They can use BRICKS as a layer that makes physical interfaces more dynamic, interactive, and intelligent.
For staff, this means they can update content without engineers. BRICKS’ mobile content tools allow on-site teams to switch campaigns, update prices, change text, and adjust screen content directly.
For operations teams, this means displays can be connected to real-time data. Instead of static menus and posters, businesses can build systems that react to inventory, customer information, membership data, event schedules, live stats, AI inference, or other business signals.
For brands, this means the physical customer experience can move at the speed of digital marketing.
That is the magic of BRICKS. It gives the physical world a software layer.
Why This Is More Than Digital Signage
At first glance, BRICKS may sound like a smarter digital signage company. But that understates the ambition. Digital signage is only the beginning. The real opportunity is to become the deployment layer for AI agents in physical spaces.
For the last decade, businesses have been digitizing customer touchpoints. Websites became smarter. Apps became more personalized. E-commerce became data-driven. Online ads became real-time. Software moved to the cloud. But physical locations often remained disconnected from this intelligence.
BRICKS helps close that gap.
Imagine a restaurant where menu boards change based on inventory, time of day, customer flow, or AI-recommended promotions. Imagine a kiosk that does not just show a menu, but lets an AI agent guide ordering, upsell intelligently, or respond to customer questions. Imagine a retail screen that changes based on campaign data, store conditions, membership behavior, or product availability. Imagine a hotel lobby display that becomes a multilingual concierge. Imagine a showroom wall that adapts to each visitor. Imagine an event venue where screens, phones, data, and audience interaction become one synchronized experience.
That is not just signage. That is a new operating layer for commercial environments. The physical world is filled with surfaces that could become intelligent. BRICKS is building the software to make that transition easier.
The Grand Vision: Agents Need a Place to Live
The world is entering the agent era. For years, AI was mostly something people used through a text box. You typed a prompt. The system answered. That was revolutionary, but it was still mostly trapped inside a browser, a phone, or a productivity app.
The next step is different.
AI agents are expected to observe, reason, plan, communicate, connect to tools, and take action. In business settings, that means agents will not only generate text. They will help operate stores, manage customer service, coordinate workflows, monitor real-time conditions, and support staff.
But for AI agents to matter in the physical world, they need deployment infrastructure.
They need to live somewhere.
BRICKS believes that screens, kiosks, and edge devices can become that place.
This is a big idea. It means the future of AI will not only be inside laptops and smartphones. It will appear on the surfaces around us: at counters, walls, drive-throughs, tables, lobbies, venues, showrooms, campuses, clinics, factories, and retail environments.
The agent becomes visible.
The business becomes responsive.
The customer experience becomes interactive.
The screen becomes alive.
That is why BRICKS’ platform matters. It is not only a tool for making better displays. It is a foundation for bringing AI into the spaces where people actually move, buy, ask, wait, choose, and interact.
Why BRICKS Is a Great Solution
BRICKS stands out because it solves a real deployment problem. A lot of AI companies are building intelligence. But intelligence alone is not enough. Businesses need ways to deploy intelligence reliably, affordably, and quickly into real operating environments. BRICKS gives them that path.
First, the platform is no-code and low-code. That is critical because most businesses cannot ask engineers to redesign every screen experience every time marketing, operations, or customer behavior changes. A WYSIWYG editor and flow-chart-style logic make it easier for non-technical teams to build and adjust experiences.
Second, BRICKS connects to real-time data. That means screens can become operational interfaces rather than static media players. Modern businesses need displays that can react to inventory, databases, membership systems, delivery apps, AI inference, live event data, and environmental signals.
Third, BRICKS supports mobile control. In physical spaces, the people closest to the customer often need to make changes immediately. On-site staff should not have to wait for a remote technician or central admin to adjust a price, update a message, or switch a campaign.

Fourth, BRICKS is designed for fast deployment. The company emphasizes that businesses can build interactive signage quickly, and its platform supports major operating systems without requiring special hardware. That lowers adoption barriers and makes scaling more realistic.
Fifth, BRICKS supports multi-screen and stitching screen systems. In large commercial environments, one screen is rarely enough. Brands increasingly want immersive, synchronized, cross-screen experiences. BRICKS’ software approach helps reduce hardware complexity and cost while enabling interactive multi-display setups.
Finally, BRICKS is already being used across real business scenarios, from F&B menu boards to sports events, real estate showrooms, NFT check-in walls, new car presentations, TV show voting systems, and party games. That variety matters because it shows the platform is not locked into one narrow use case. BRICKS is building a flexible infrastructure layer for physical-world engagement.
From Screens to Business Speed
One of BRICKS’ strongest ideas is that interactive signage should meet business speed.
That phrase matters.
Business does not move in weekly content cycles anymore. It moves in real time. A product sells out. A campaign changes. A menu item trends. A customer segment responds. An event shifts. A store gets crowded. A staff member needs to update a screen. A promotion needs to be launched immediately. A brand needs to test, learn, and adjust.
Traditional signage was built for broadcasting. BRICKS is built for reacting.
That shift may sound simple, but it is actually profound. It changes the role of physical interfaces from passive displays into live business tools. A screen can become a pricing surface, a customer service point, a promotional engine, a data visualization layer, an AI interaction point, or an operational control surface.
In the digital world, every click can be measured and optimized. BRICKS is bringing that mindset into physical spaces.
The Impact: Making the Physical World Programmable
The most exciting thing about BRICKS is not just that it improves screens. It makes the physical world more programmable. When screens, kiosks, and edge devices can be updated, connected, stitched, controlled, automated, and infused with AI, the physical environment becomes more adaptable. A restaurant can change its experience. A retailer can personalize campaigns. A venue can engage audiences. A showroom can become immersive. A campus can guide visitors. A store can turn static displays into responsive interfaces. That has major implications.
For brands, it means richer customer engagement.
For operators, it means faster execution.
For staff, it means less technical friction.
For customers, it means more helpful, interactive, and relevant experiences.
For AI agents, it means a real-world deployment surface.
This is why BRICKS could become significant. The company sits at the intersection of AI, edge devices, interactive signage, retail technology, and physical-world computing. Those categories are converging quickly.
The next wave of AI will not only change how people work online. It will change how people experience restaurants, stores, venues, offices, transportation hubs, and public spaces. BRICKS is building one of the layers that could make that possible.
Taiwan’s New Startup Moment
BRICKS is also part of a larger story: Taiwan’s next generation of startups is moving from hardware excellence into AI-powered systems for the physical world. Taiwan is already one of the most important technology ecosystems on earth. Its strength in semiconductors, electronics, hardware manufacturing, supply chains, and industrial execution is unmatched. The world depends on Taiwan for the chips, components, devices, and manufacturing infrastructure that power modern computing.
But Taiwan’s next chapter is not only about making hardware. It is about making hardware intelligent.
That is exactly where BRICKS fits. The company understands that AI needs physical endpoints. It understands that screens, kiosks, and edge devices are not just accessories; they are the places where digital intelligence meets real-world behavior. It understands that the future of AI will require not only models and cloud services, but also deployment infrastructure across real spaces.
This is a natural extension of Taiwan’s technology advantage. Taiwan has long been at the center of device ecosystems. Now, as physical AI rises, Taiwan’s startups have a chance to define how AI moves from software into the built environment. BRICKS represents that transition. It is not only building a better signage platform. It is building a bridge between AI agents and the physical world.
Backed by Taiwan’s TREE Program
BRICKS is part of the cohort backed by Taiwan’s TREE program, short for Taiwan Research Institute Entrepreneur Ecosystem. TREE is a Taiwanese government-supported initiative promoted by the Department of Industrial Technology under the Ministry of Economic Affairs. The program is designed to help research-driven and technology-driven teams build entrepreneurial capabilities, commercialize technology outcomes, and accelerate their journey from innovation to startup growth.
That mission is important because Taiwan has deep technical resources across research institutes, universities, and industrial technology programs. TREE helps turn that technical depth into companies that can compete globally.
For startups, this kind of support matters. Technology alone does not create a global company. Founders need market validation, commercialization guidance, business development, investor exposure, customer access, and international strategy. TREE helps provide that bridge.
For BRICKS, the global opportunity is clear. Physical-world AI infrastructure is not a Taiwan-only market. Every restaurant chain, retail brand, shopping mall, hotel, venue, school, office, hospital, and public space around the world faces the same pressure: make physical experiences more digital, more intelligent, and more responsive.
TREE gives companies like BRICKS a stronger platform to pursue that global vision.
Taiwan’s Global Strategy: From Devices to Intelligent Environments
Taiwanese enterprises have always understood global scale. They built companies that serve international markets, support global supply chains, and become indispensable to the world’s technology infrastructure. That same mindset is now showing up in Taiwan’s startup ecosystem.
BRICKS reflects this global strategy.
It builds on Taiwan’s strengths in hardware, devices, and edge computing, but moves up the stack into software, AI deployment, and physical-world operating systems. That is where the opportunity becomes especially exciting.
As AI becomes more agentic and physical, the world will need more than cloud models. It will need chips. It will need devices. It will need sensors. It will need displays. It will need edge infrastructure. It will need software layers that connect everything. Taiwan already has the hardware foundation.
Startups like BRICKS are building the intelligence layer on top. That combination is powerful and difficult to replicate. It gives Taiwan a natural role in the next era of AI: not just powering the models, but helping deploy them into the real world.
Real-World Deployment Already Matters
One reason BRICKS is especially compelling is that it is not only describing a future. It is already operating in real environments. The company’s platform has been applied across commercial and event use cases, including F&B menu boards, large-scale sports displays, real estate demonstrations, NFT check-in walls, automotive presentations, TV show voting, and interactive party experiences. Taiwan Venture Day’s startup profile also notes that BRICKS is already deployed at scale with global brands such as Subway and CoCo, with strategic backing from Qualcomm, MediaTek, and Microsoft.
That combination of real-world deployment and strategic ecosystem support makes BRICKS more than an idea-stage company. It suggests the company is building in a market that is already moving. The demand is obvious: businesses want physical experiences that are easier to update, more interactive, more data-driven, and ready for AI. The challenge is execution. BRICKS is positioning itself as the infrastructure that makes execution possible. That is a strong place to be.
Meet BRICKS at Taiwan Venture Day
BRICKS will be one of the breakthrough startups presenting at Taiwan Venture Day in Silicon Valley.
Hosted by Sparknify, Taiwan Venture Day brings together Taiwan’s next wave of startups with Silicon Valley investors, founders, technologists, corporate partners, and ecosystem leaders. It is designed for people who want to see where Taiwan’s innovation engine is going next — directly from the founders building it.
For investors, BRICKS offers a look at how AI agents may enter the physical world through screens, kiosks, and edge devices. For retailers and brands, it shows how customer-facing environments can become more responsive and intelligent. For founders, it is a lesson in turning an overlooked infrastructure problem into a platform opportunity. For technologists, it is a window into the future of agent-native computing beyond the browser.
At Taiwan Venture Day, attendees will have the chance to meet the people behind BRICKS, learn how the platform works, and understand why the company’s vision goes far beyond digital signage.
The next wave of AI may not only live in apps. It may live on the screens around us. BRICKS is building the operating system for that world.















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