Marketing Initiatives
The Human vs. AI Tech Fair & Film Festival isn’t just an event — it’s a movement, and our marketing plan reflects that. We’re deploying a full-scale media and outreach campaign designed to turn heads, spark conversations, and pack the room with creators, technologists, investors, and press. From viral content and influencer engagement to strategic partnerships and top-tier press coverage, we’re putting your brand at the center of the action. This is your chance to align with the future — where innovation meets imagination, and humanity takes the spotlight.
The following marketing initiatives are in motion:
1
Highway Bulletin Boards
Sample Only (Actual Display from 5/11-5/17)
To maximize visibility in the days leading up to the event, we’ve secured two high-impact digital bulletin boards along Highway 101 and Highway 880, running from May 11 to May 17, 2025. These major commuter routes through Silicon Valley ensure that thousands of tech workers, innovators, and decision-makers see our event front and center during their daily drive — placing the Human vs. AI Film Festival directly in the flow of the region’s most influential audience.
2
Direct Postcard Mailing
Direct mailing of full-color postcards via the U.S. Postal Service to 10,000 targeted households in Cupertino, Sunnyvale, Mountain View, and parts of Palo Alto starting on May 5, 2025. This campaign focuses on upper-income, single-family homeowners aged 20–50 — a prime demographic of engaged, tech-forward residents. Each postcard serves as a registered entry ticket, turning a simple mailer into a personalized, tangible invitation to the festival.
3
Targeted Email Campaign by Metro Media Group
We utilized Metro Media Group’s powerful digital distribution network to launch a targeted email campaign to 20,000 professionals living and working in Silicon Valley. As one of the region’s most influential media outlets — with a long history of covering innovation, culture, and technology — Metro’s platform ensures our festival message lands directly in the inboxes of highly engaged, forward-thinking individuals starting on May 12, 2025.
4
Press Conference
The Sparknify Human vs. AI Film Festival has struck a cultural nerve — drawing media interest by posing a bold and timely question: What happens to humanity when machines begin to tell our stories? At the heart of our May 1, 2025 press conference was not just technology, but a challenge to the world — to consider how AI is reshaping art, identity, and the human experience itself. This powerful premise, centered on the future of storytelling and the fate of human creativity, has positioned the festival as more than an event — it’s a headline-worthy conversation that media outlets are eager to cover.
5
Enhanced Event Listing on Websites
To maximize visibility and reach, we’ve secured premium placement on 10+ major event websites, ensuring the Human vs. AI Tech Fair & Film Festival appears at the top of search results and featured sections. These enhanced listings boost exposure to thousands of users actively seeking events in the Bay Area, increasing both awareness and attendance. By elevating our presence across platforms, we ensure the festival stands out in a crowded digital landscape.
Stay tune for more...